In terms of promotion, email marketing is under-utilised for musicians. If you, as an artist, is currently using a download gate, then it is highly likely that you have fan related mail already sitting in your inbox. If this is something you haven’t done, it’s relatively easy to get going. As your your email list grows, you’d want to connect with your fans whenever you have an upcoming release or announcement.
It's known that the average person reads an email for less than 15 seconds. Therefore, the content of the email will need to be kept relatively short. Be sure to include a call-to-action within the email itself, so that your fans have access to the content you’re referring them to. This could be links to upcoming tour dates or your new releases. Anything goes, as long as it's related to your expression toward the fans.
We’ve taken the liberty of providing insight into some of the email marketing services
available to use. We’re here to make your life easier, and to get you connecting with your fans.
These are our choices in regard to the best email marketing services for your endeavours as an artist or music business.
Here are two of our picks for the best email marketing services for musicians and record labels:
If you use Gmail, this service may come in handy. It is Gmail specific, and gives you the ability to schedule emails, the merging of email campaigns as well as sending mass emails, amongst others. Gmass is also able to track the opens and clicks of an email, sending emails as replies to each recipient as well as sending follow up emails until a response is garnered. It can be extremely effective if Gmail is your email platform of choice. They charge monthly, or annually, starting at US$6.95 per month
Mailchimp is currently the industry and most popular choice of service when it comes too email marketing. It has the capacity to connect to online stores. This will be of advantage in regard to merchandise sales. Mailchimp even offers a diverse range of ad campiagns, its own templates, as well as call-to-actions. The analytics that the service provides is top-tier, assisting you to grow and define your audience. There is a wide range of options that can be extremely valuable. The service offers a free-tier with limited options, and can be priced up to $199 per month at full tilt. A very good service, with a price point for everyone.
Many people think of email marketing as a nuisance, however this couldn’t be further from the truth. Email is a digital tool that almost anyone connected to the online world utilises. Email marketing is usually often overlooked, and can be very useful for upcoming artists, as well as artists with a current fanbase.